Australia’s online retail spending increased to $14.9 billion for the year to January 2014, or by 11.3%, now representing around 6.5% of traditional retail spending.
Domestic retailers continue to control the largest share of online sales – at around 74%.
Despite a recent pickup in the traditional bricks and mortar retail sector, it was still outpaced by the improvement in online retail growth over the past three months.
However, recent online growth has been more subdued than the 20-30% growth rates recorded in earlier years. A substantial gap now exists between the stronger growth in domestic online retailing, and the virtual stall in growth in international online sales, which is probably currency related.
By category, the results are mixed. The year-on-year strength in Media masks a slowdown over the past three months. Growth has continued for Electronic Games & Toys, Groceries & Liquor, Fashion, and Homewares & Appliances categories, but trends have been weaker in Daily Deals, Recreational & Personal Goods and Media.
We hope you enjoy our latest insights into this rapidly evolving sector.
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Group Chief Economist
National Australia Bank
+61 (0) 3 8634 2927
Retail Sector Head & Head of NAB Corporate NSW/ACT
+61 (0) 2 9237 1041
Head of Consumer SectorsAustralia
+61 (0) 2 9237 9054